Using the strengths of both Weve’s messaging and display, Weve Dual combines these two channels to deliver a unique mobile advertising campaign. They can be used in different ways depending on the campaign’s objectives, whether it’s to reinforce brand messages or extend audience reach. Weve Dual can be used in one of three ways:
Reach: identify a target audience group and communicate to one part through messaging and the other through display advertising.
Reinforce: use Weve Dual to communicate to audiences through display advertising, and then retarget those exposed to advert using messaging to reinforce the brand message.
Reflect: first off, a targeted display campaign is run. From this, our analysts study the results to identify the profile of those engaging. More of the same audience type are located from the Weve base and are used to send messages to.