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By Weve Team

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Data Foundation

We believe that understanding audiences in as many ways as possible is the best way to power mobile marketing.

At the core of everything that we do, our Data Foundation powers all of our insight, smart segments and measurement. Our analysts are focused on big data analytics to ensure we extract true information out of the data.

We can accurately target a variety of audiences based on age, demographics and behaviours.


Our verified 1st party data set is the largest in the UK, and a real first on mobile. For the first time accurate demographics are available at the scale demanded by our customers.


Behavioural data comes in many forms, from web browsing, to phone usage to roaming data. We bring all of this together in one place to build smart segments that engage users throughout the marketing funnel.


We use home, habitual and real-time to make any location based strategy work at scale. Find out more here.

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