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By Weve Team

Why messaging?

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Mobile activity can form the heart of your media plan and can either be used as an effective standalone medium in its own right or to amplify other media such as TV, Outdoor and Experiential.

As a strong medium in its own right, a well thought through messaging campaign can provide a personal and relevant dialogue with your target audience.

Messaging has the power to create deeper engagement with a brand’s own channel. The nature of a text message and the fact that the majority are read within 5 minutes gives instant impact and provides further opportunity to direct the consumer to engage further.

Brands are constantly trying to connect the digital and the physical. However Messaging has the ability to do both, whether it’s a click for more information or driving in store through sophisticated location targeting, Weve’s Messaging capabilities put consumers’ one tap away from an immersive brand experience.

To maximise brand impact, different formats are available and can be tailored depending on the campaign’s objectives to maximise brand impact.

Messaging has the power to create deeper engagement with a brand’s own channel.

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