Location marketing at scale
Weve’s accurate and verified home location data enables us to drive relevance through localisation of campaigns across regions and areas of the UK. Using modelling and profiling techniques we can be smart with how we use home location, using not just radiuses, but drive times, store catchment areas and shopping propensity to better target campaigns.
Weve’s ability to understand people's general behaviour enables us to build a picture of what they like. Using geo-fence technology across thousands of locations provides informed understanding of consumer behaviour and habits. Habitual location combined with our verified 1st party data allows us to create even smarter audience segments to ensure that customers receive relevant communications. Weve can also build bespoke smart segments to suit client needs.
Now is the ability to target people based on where they are in order to drive action in real-time. Now location is best used for driving impulse purchases or visits, time or context specific offers and reminders such as an event happening. Weve ensures that radiuses are used that allow time for the consumers to change behaviour to maximise campaign engagement. Our mobile messaging channel is perfect for Now location campaigns providing the necessary cut through at the right time in the right place.
Weve’s accurate and verified home location data enables us to drive relevance through localisation of campaigns across regions and areas of the UK.