Avicii Entertainment mobile messaging drive sales

Avicii: Drive album sales


To drive iTunes downloads of Avicii’s new single.


Weve sent a text message targeted at dance music fans ages 16-34 years old at 8am on the weekend to act as a wakeup call. A picture message was delivered which directed consumers to iTunes where they could download the single.


9.7% CTR

4.5 times the music sector benchmark.

More like this...

Case Study

Virgin Records: Drive sales of Emeli Sande’s album

Entertainment Virgin Records Drive Sales mobile messaging

A messaging campaign used around Valentine’s day to drive sales of Emeli Sande’s album at Tesco stores. Mobile location-based technology was used to

Read more

Video catalogue brings products to life

fashion video carousel messaging display shop retail

Showcase your products through our auto-play video carousel format.

Read more
Case Study

Decca Proms: Free music download

decca proms Entertainment drive awareness geotargeting

Using mobile messaging to drive download of a free music track of various Proms 2013 artists.

Read more

For more information...

get in touch and stay connected

Get in touch

Get in Touch

To make sure your enquiry gets to the right person please tell us what your message is about


Something went wrong, please try again.

Thank you!

We'll be in touch shortly