To drive iTunes downloads of Avicii’s new single.
Weve sent a text message targeted at dance music fans ages 16-34 years old at 8am on the weekend to act as a wakeup call. A picture message was delivered which directed consumers to iTunes where they could download the single.
4.5 times the music sector benchmark.
A messaging campaign used around Valentine’s day to drive sales of Emeli Sande’s album at Tesco stores. Mobile location-based technology was used toRead more
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