messaging newproduct belvita mms+ location geofencing

belVita: Driving new product sales


To drive people to Tesco stores to buy new belVita Soft Bakes.


Using mobile location technology, Weve set up geo-fences around specific Tesco stores targeting females aged 25-40. A full motion MMS+ format was delivered to announce the new product on sale at Tesco and directed consumers to add the product to their online Tesco basket.


22% uplift in sales in Test vs Control stores

0.3% click through rate

For more information...

get in touch and stay connected

Get in touch

Get in Touch

To make sure your enquiry gets to the right person please tell us what your message is about


Something went wrong, please try again.

Thank you!

We'll be in touch shortly