messaging newproduct belvita mms+ location geofencing

belVita: Driving new product sales

Objective

To drive people to Tesco stores to buy new belVita Soft Bakes.

Strategy

Using mobile location technology, Weve set up geo-fences around specific Tesco stores targeting females aged 25-40. A full motion MMS+ format was delivered to announce the new product on sale at Tesco and directed consumers to add the product to their online Tesco basket.

Results

22% uplift in sales in Test vs Control stores

0.3% click through rate

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