To drive people to Tesco stores to buy new belVita Soft Bakes.
Using mobile location technology, Weve set up geo-fences around specific Tesco stores targeting females aged 25-40. A full motion MMS+ format was delivered to announce the new product on sale at Tesco and directed consumers to add the product to their online Tesco basket.
22% uplift in sales in Test vs Control stores
0.3% click through rate