travel chiltern railways mobile messaging driving awareness

Chiltern Railways: Competition promotion

Objective

To drive awareness of Chiltern Railways with a promotional weekend ticket competition.

Strategy

Weve targeted Zone 1 commuters and adults aged 18+ years old living close to a range of selected stations. The message directed consumers to Chiltern Railways website for further 2 for 1 offer content.

Results

3.2% CTR

+116% uplift from transport sector benchmark

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