decca proms Entertainment drive awareness geotargeting

Decca Proms: Free music download

Objective

Prompt target audience to download a free music track of various artists of Proms 2013.

Strategy

Weve targeted classical music fans aged 35+ years old using geo-fence technology around The Royal Albert Hall and nearby tube stations. The picture message directed consumers to enter their details for an exclusive free music track download and other key artist content.

Results

70% click to conversion rate

Case Study

Virgin Records: Drive sales of Emeli Sande’s album

Entertainment Virgin Records Drive Sales mobile messaging

A messaging campaign used around Valentine’s day to drive sales of Emeli Sande’s album at Tesco stores. Mobile location-based technology was used to

Read more
Case Study

Avicii: Drive album sales

Avicii Entertainment mobile messaging drive sales

Used mobile messaging to drive iTunes downloads of Avicii’s single ‘Wake Me Up’. A wake up call text message was sent at 8 a.m. on a weekend morning.

Read more
Inspiration

Video catalogue brings products to life

fashion video carousel messaging display shop retail

Showcase your products through our auto-play video carousel format.

Read more

For more information...

get in touch and stay connected

Get in touch

Get in Touch

To make sure your enquiry gets to the right person please tell us what your message is about

Sorry!

Something went wrong, please try again.

Thank you!

We'll be in touch shortly