Prompt target audience to download a free music track of various artists of Proms 2013.
Weve targeted classical music fans aged 35+ years old using geo-fence technology around The Royal Albert Hall and nearby tube stations. The picture message directed consumers to enter their details for an exclusive free music track download and other key artist content.
70% click to conversion rate
A messaging campaign used around Valentine’s day to drive sales of Emeli Sande’s album at Tesco stores. Mobile location-based technology was used toRead more
Used mobile messaging to drive iTunes downloads of Avicii’s single ‘Wake Me Up’. A wake up call text message was sent at 8 a.m. on a weekend morning.Read more