messaging location geofencing coke competition

Diet Coke: Increasing sales at The Co-op


To drive sales of 500ml Diet Coke at selected Co-op stores.


Weve sent an MMS containing a prize holiday offer for Diet Coke. Weve used verified age and gender data to accurately target 30-49 year old females. To maximise relevancy and campaign effectiveness Weve used intelligent geo fence technology to target only those in proximity to a Co-op store and who could, therefore, redeem the offer.


19.4% conversion rates to sale

£1.68 ROI for every £1 spent

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messaging newproduct belvita mms+ location geofencing

Using a full motion MMS+ messaging campaign to drive people to Tesco stores to buy new belVita Soft Bakes.

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Tesco: Promote £5 off coupon

tesco supermarket retail drive footfall mobile messaging

Using mobile messaging to drive footfall by promoting a money off redemption offer at selected Tesco locations.

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