messaging location geofencing coke competition

Diet Coke: Increasing sales at The Co-op

Objective

To drive sales of 500ml Diet Coke at selected Co-op stores.

Strategy

Weve sent an MMS containing a prize holiday offer for Diet Coke. Weve used verified age and gender data to accurately target 30-49 year old females. To maximise relevancy and campaign effectiveness Weve used intelligent geo fence technology to target only those in proximity to a Co-op store and who could, therefore, redeem the offer.

Results

19.4% conversion rates to sale

£1.68 ROI for every £1 spent

Case Study

Lucozade: Promote new Revive energy drink

FMCG Lucozade drive sales mobile messaging

Driving sales and awareness of Lucozade’s new energy drink Revive with the use of a messaging campaign.

Read more
Case Study

belVita: Driving new product sales

messaging newproduct belvita mms+ location geofencing

Using a full motion MMS+ messaging campaign to drive people to Tesco stores to buy new belVita Soft Bakes.

Read more
Case Study

Tesco: Promote £5 off coupon

tesco supermarket retail drive footfall mobile messaging

Using mobile messaging to drive footfall by promoting a money off redemption offer at selected Tesco locations.

Read more

For more information...

get in touch and stay connected

Get in touch

Get in Touch

To make sure your enquiry gets to the right person please tell us what your message is about

Sorry!

Something went wrong, please try again.

Thank you!

We'll be in touch shortly