Ford Driving awareness Motors Messaging

Ford Kuga: Driving model awareness

Objective

To use Ford’s affiliation with UEFA to drive awareness of the Ford Kuga through a competition to win football tickets.

Strategy

Weve targeted football fans aged 18+ years old on the evening of the UEFA Champion’s League final with a picture message. Consumers were directed to enter the competition and also to find out more about the Ford Kuga.

Results

CTR 4x the Weve automotive sector benchmark

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Inspiration

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Step inside and customize a new Fiat 500 on your mobile

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