IKEA driving footfall retail mobile messaging

IKEA: Drive footfall by promoting summer sale

Objective

To drive footfall at selected IKEA stores during the IKEA summer sale.

Strategy

Weve identified 2 groups of adults ages 20+ years old living near selected IKEA stores. Using compare and contrast, one of the groups received a promotional message about a summer sale and the other did not. With the use of geo-fence technology, Weve was able to analyse both groups to see the impact that the promotional message had on driving consumers in-store who were given the summer sale message versus those who were not given the message.

Results

+32% footfall average uplift across promotional stores

ROI: £1.33 for every £1 spent

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