Jaguar Motors mobile messaging geotargeting

Jaguar: Cross promote with Motorexpo event

Objective

To drive awareness across the Jaguar car fleet using a competition mechanic.

Strategy

Weve created a two-part campaign targeting company directors & small to medium businesses owners.

Part 1: A picture message was delivered prior to the MotorExpo, raising awareness of the event.

Part 2: A geo-fence was set up around the MotorExpo event to deliver a promotional message on the day.

Consumers were directed to sign up to the competition & view other promotional material.

Results

3.9% CTR

+217% uplift from the Weve automotive benchmark

50% Click to conversion rate

Inspiration

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