To drive awareness across the Jaguar car fleet using a competition mechanic.
Weve created a two-part campaign targeting company directors & small to medium businesses owners.
Part 1: A picture message was delivered prior to the MotorExpo, raising awareness of the event.
Part 2: A geo-fence was set up around the MotorExpo event to deliver a promotional message on the day.
Consumers were directed to sign up to the competition & view other promotional material.
+217% uplift from the Weve automotive benchmark
50% Click to conversion rate
Explore the interiors of the new Fiat 500 using your phone's unique gyroscopic technology.Read more
An interactive messaging campaign using 360° gyroscopic mobile technology used to drive awareness of new Fiat 500 and its varied range of interiors.Read more