John Lewis drivingmobileviews mobile messaging retail

John Lewis: The bear & the hare Christmas

Objective

To raise awareness about The Bear and the Hare Christmas advert and increase views through mobile.

Strategy

Weve delivered a messaging campaign the day after The Bear and the Hare Christmas television premiere was aired. The message was sent to an audience ages 18+ years old and directed them to further promotional content.



Results

4.7% CTR

4 times the retail benchmark

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