travel mobile messaging habitual location driving downloads Driving app downloads


To drive downloads of’s hotel planning and booking app.


Weve used home and habitual data to target three distinct audiences: Zone 1 commuters, consumers living in greater London and short haul flyers all aged 18-44. Using a £20 discounted hotel voucher code, consumers were incentivised to download the app.


56% were not previously aware of the app

29% have or now intend to download the app

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