travel mobile messaging driving sales Leeds Bradford Airport

Leeds Bradford Airport: Driving long-haul flight sales

Objective

To drive sales of long haul flights to globetrotters and long haul flyers in Yorkshire using geo-targeting technology.

 

Strategy

Working together with Zeal Media, Weve created a messaging campaign using 2 bespoke audiences, long haul flyers & globetrotters all based in Yorkshire. A message was delivered promoting US travel which drove consumers to interactive content. This was repeated for long haul travel destinations.

Results

1.6% CTR

8 times the travel industry benchmark

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