To drive sales and awareness of Lucozade’s new energy drink Revive.
Weve targeted adults’ ages 18-34 years old with a picture message sent on a weekday afternoon. The message notified customers about where they could purchase Lucozade Revive at a discounted price. The message was delivered in central regions of the UK in conjunction with an out-of-home advertising campaign.
1 in 5 media driven sales came from mobile messaging.
40% more efficient than other media channels in driving sales.
Sales increased by +8% when out-of-home campaign ran in parallel.
To raise awareness of The Bear and the Hare Christmas advert and increase views through mobile with the use of a messaging campaign.Read more
Using mobile messaging to drive footfall by promoting a money off redemption offer at selected Tesco locations.Read more