post office awareness Finance geotargeting

Post Office: Drive awareness of free ATMs

Objective

To drive awareness and encourage the use of the free Post Office ATMs.

Strategy

Weve set up a geo-fence around promotional ATM’s targeting adults ages 18+ years old. The geo-fence triggered a picture message that directed consumers to a map with the location of the closest Post Office ATM.

Results

63% found the message very useful.

17% as a result used a Post Office ATM.

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