Shell driving footfall driving awareness retail location mobile messaging

Shell Luck Pumps: Driving awareness & footfall


To drive sales at 25 newly opened Shell petrol stations through the use of Shell’s ‘lucky pumps’ promotion.


Using home location data Weve targeted confirmed car drivers living within 3 miles of a newly opened promotional Shell petrol station with two messages:

The first one was sent one week prior to the opening, informing consumers of the promotion.

The second was a reminder the evening before to visit a promotional Shell petrol station the next day.


13% said they visited a Shell petrol station on the day of the promotion

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