Shell driving footfall driving awareness retail location mobile messaging

Shell Luck Pumps: Driving awareness & footfall

Objective 

To drive sales at 25 newly opened Shell petrol stations through the use of Shell’s ‘lucky pumps’ promotion.

Strategy

Using home location data Weve targeted confirmed car drivers living within 3 miles of a newly opened promotional Shell petrol station with two messages:

The first one was sent one week prior to the opening, informing consumers of the promotion.

The second was a reminder the evening before to visit a promotional Shell petrol station the next day.

Results

13% said they visited a Shell petrol station on the day of the promotion

More like this...

Case Study

Post Office: Drive awareness of free ATMs

post office awareness Finance geotargeting

A messaging campaign used to drive awareness and encourage the use of the free Post Office ATMs using location-based technology to reach audiences

Read more
Case Study

IKEA: Drive footfall by promoting summer sale

IKEA driving footfall retail mobile messaging

Driving footfall using mobile location technology to trigger a message to customers near selected IKEA stores.

Read more
Case Study

Decca Proms: Free music download

decca proms Entertainment drive awareness geotargeting

Using mobile messaging to drive download of a free music track of various Proms 2013 artists.

Read more

For more information...

get in touch and stay connected

Get in touch

Get in Touch

To make sure your enquiry gets to the right person please tell us what your message is about

Sorry!

Something went wrong, please try again.

Thank you!

We'll be in touch shortly