To drive sales at 25 newly opened Shell petrol stations through the use of Shell’s ‘lucky pumps’ promotion.
Using home location data Weve targeted confirmed car drivers living within 3 miles of a newly opened promotional Shell petrol station with two messages:
The first one was sent one week prior to the opening, informing consumers of the promotion.
The second was a reminder the evening before to visit a promotional Shell petrol station the next day.
13% said they visited a Shell petrol station on the day of the promotion
A messaging campaign used to drive awareness and encourage the use of the free Post Office ATMs using location-based technology to reach audiencesRead more
Driving footfall using mobile location technology to trigger a message to customers near selected IKEA stores.