To drive awareness of the new Sony Xperia Z1 Compact and improve overall brand experience.
Weve targeted consumer’s ages 18-24 years old with iPhones. A Sony mobile banner advertisement was sent to their mobile phones.
64% uplift in brand awareness.
44% took or intended to take action
39% uplift in purchase intent.
Parallax technology takes customer underwater to showcase the new waterproof Z3.Read more