Sony mobile display Xperia awareness brand building

Sony: New product awareness

Objective

To drive awareness of the new Sony Xperia Z1 Compact and improve overall brand experience.

Strategy

Weve targeted consumer’s ages 18-24 years old with iPhones.  A Sony mobile banner advertisement was sent to their mobile phones.

Results

64% uplift in brand awareness.

44% took or intended to take action

39% uplift in purchase intent.

Inspiration

Sony brings parallax to mobile with underwater experience

Sony Display Parallax Z3 Technology Phone Mobile Waterproof

Parallax technology takes customer underwater to showcase the new waterproof Z3.

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Inspiration

Video catalogue brings products to life

fashion video carousel messaging display shop retail

Showcase your products through our auto-play video carousel format.

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