Sony mobile display Xperia awareness brand building

Sony: New product awareness


To drive awareness of the new Sony Xperia Z1 Compact and improve overall brand experience.


Weve targeted consumer’s ages 18-24 years old with iPhones.  A Sony mobile banner advertisement was sent to their mobile phones.


64% uplift in brand awareness.

44% took or intended to take action

39% uplift in purchase intent.


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For more information...

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