Drive awareness of new Fiat 500 and its varied range of interiors.
Weve targeted a unique in car market audience by setting up a geo-fence around selected high impact outdoor advertisement sites. Both men and women were targeted with different picture messages that direct consumers to a 360° view of the Fiat 500’s interior utilising the phones gyroscope capabilities. Users were able to customise the interior further with colours and features. In addition, it promoted consumers to book a test drive at their selected Fiat 500 dealership.
+43% uplift from automotive benchmark