fiat motor drive sales mobile messaging

Step inside and customize a new Fiat 500 on your mobile

Objective

Drive awareness of new Fiat 500 and its varied range of interiors.

Strategy

Weve targeted a unique in car market audience by setting up a geo-fence around selected high impact outdoor advertisement sites. Both men and women were targeted with different picture messages that direct consumers to a 360° view of the Fiat 500’s interior utilising the phones gyroscope capabilities. Users were able to customise the interior further with colours and features. In addition, it promoted consumers to book a test drive at their selected Fiat 500 dealership.

Results

1.76% CTR

+43% uplift from automotive benchmark

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