location awareness messaging fiat gyroscope motor
RSS Feed19 March 2015 - By the Weve team

Step inside the new Fiat 500 using your phone

Gyroscopic technology delivers a unique virtual reality experience inviting users to explore the interior of the new Fiat 500 simply by moving their phone. The creative places the user behind the wheel inviting them to change between different interior trims and explore in full 360 degrees.

Weve geo-fenced three Fiat 500 billboards, messaging customers within a half-mile radius with an invitation to ‘Sit in the new chic Fiat 500’. The unique and immersive creative achieved a dwell time 800% higher than the industry average.

Create a unique virtual reality experience using your phone's gyroscope.

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