To attract shoppers and deliver Black Friday sales via m-commerce.
Weve and Somo targeted females using habitual location data.
Weve reached the target audience with a Black Friday message prompting them to shop on mobile from the comfort of their home or a coffee shop to avoid the Black Friday crowds.
1/3 visited or intended to visit Very.co.uk as a result of receiving the message
68% increase in purchase intent for those who called vs those who didn't
7X return on ad spend