location m-commerce weve very.co.uk mobile sales

Very.co.uk: Delivering m-commerce sales on Black Friday

Objective 

To attract shoppers and deliver Black Friday sales via m-commerce.

Strategy

Weve and Somo targeted females using habitual location data.

Weve reached the target audience with a Black Friday message prompting them to shop on mobile from the comfort of their home or a coffee shop to avoid the Black Friday crowds.

Results

1/3 visited or intended to visit Very.co.uk as a result of receiving the message

68% increase in purchase intent for those who called vs those who didn't

7X return on ad spend

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