Entertainment Virgin Records Drive Sales mobile messaging

Virgin Records: Drive sales of Emeli Sande’s album


Drive sales of Emeli Sande’s album ‘Our Version of Events’ at Tesco stores by targeting men 18+ years old.


The use of geo-fencing, a location based service that sends messages to smartphone users who are in a targeted geographic area, to reach males 18+ years old. Targeted this demographic because they were deemed more likely to shop for last minute Valentines Day gifts. Geo-fencing was used around promotional Tesco stores to deliver a message that directed consumers to find out more about the promotion.


38% uplift in sales at Tesco stores.

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