Entertainment Virgin Records Drive Sales mobile messaging

Virgin Records: Drive sales of Emeli Sande’s album

Objective

Drive sales of Emeli Sande’s album ‘Our Version of Events’ at Tesco stores by targeting men 18+ years old.

Strategy

The use of geo-fencing, a location based service that sends messages to smartphone users who are in a targeted geographic area, to reach males 18+ years old. Targeted this demographic because they were deemed more likely to shop for last minute Valentines Day gifts. Geo-fencing was used around promotional Tesco stores to deliver a message that directed consumers to find out more about the promotion.

Results

38% uplift in sales at Tesco stores.

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Inspiration

Video catalogue brings products to life

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Showcase your products through our auto-play video carousel format.

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Avicii: Drive album sales

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