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By Weve Team

Forecasting & planning

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Targeting segments is only one part of the story. Mobile media planning is taken to another level when you can accurately reach your target audience, and find out how your audiences are behaving on mobile.

Media planning in mobile is hampered by a lack of data getting into the hands of planners at all levels in agencies. We use our demographic and behavioural data together with data overlays to provide an in depth view of target audiences.

Audience Profiles can be generated on virtually any audience. We take a seed audience and mix it with our Audience Profile tool, which generates a comprehensive list of attributes and indexes. Want to know the average net worth of your previous campaign engagers? Check. Want to know the profits of your best customers? Check,

We package our data into smart audience segments. These are a set of off-the-shelf segments designed to help understand your target customers.

Mobile media planning is taken to another level when you can accurately reach your target audience, and find out how your audiences are behaving on mobile.

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