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By Weve Team

Data Foundation

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Understanding your audiences

We believe that understanding audiences in as many ways as possible is the best way to power mobile marketing.

At the core of everything that we do, our Data Foundation powers all of our insight, smart segments and measurement. Our analysts are focused on big data analytics to ensure we extract the right information out of the data.

We can accurately target a variety of audiences based on age, demographics and behaviours.

Demographics

Our verified 1st party data set is the largest in the UK, and a real first on mobile. For the first time accurate demographics are available at the scale demanded by our customers which includes gender, phone model and age brackets.

Behavioural

Behavioural data comes in many forms, from web browsing to how people use their phone (ie their use of data/high texter/voice consumed). We bring all of this together in one place to build smart segments that engage users throughout the marketing funnel.

Location

We use post code district, habitual and real-time to make any location based strategy work at scale. Find out more here.

We believe that understanding audiences in as many ways as possible is the best way to power mobile marketing.

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