We see the importance of measurement beyond the click. Our campaign measurement is best in market. We provide extensive audience insight as standard, enabling informed future planning and decision making.
Measuring marketing effort is equally as important as accurately targeting your audiences. By knowing what happened in a campaign, you can make informed decisions to optimise future ones. We provide multiple measurement options to ensure you understand all the key indicators: audience insight, footfall effect, sales impact and brand affinity.
Audience reports are standard on all of our campaigns. They aim to show you who saw what and when. And who engaged. We show this over data points such as demographic, geographic and segment membership
Using real-time and habitual location data we can help understand the effect on footfall. For example, when is the best time to send a message to drive footfall into a store? We work with the client on their average basket value to really show the ROI.
Weve measure sales impact by working with the clients’ sales data to understand the effect on the bottom line. Our in house analysts work collaboratively with the client to create benchmarks and to plan the campaigns so that the effect of mobile can be measured alongside other media, or as standalone.
This is a key metric, especially as eyeballs move increasingly to mobile devices to consume media. With news, entertainment, retail and TV activities now as likely to be seen on mobile, brands needs to be there too. We can help you truly understand the impact of your brand ad.
We provide extensive audience insight as standard, enabling informed future planning and decision making.